We were 'born' in 2018 on the fields that our grandparents passed down to us, after whom we named the company. My brother Alessandro and I manage it - we have degrees in architecture and engineering respectively. We chose this path out of passion, a sort of calling to the land cultivated by our grandparents and nurtured by our parents, who 'accepted' and supported all of this.
I'd say we already knew our path when we were 10 years old, when my brother and I would fantasize about what we would grow. Then high school and university degrees in construction topics didn't derail our path, but I think they made it more conscientious.
For me, planning linked to environmental and economic sustainability is very important. Everything must, let's say, stand on its own. In agriculture, a mistake is most often resolved the following year. Plan, prevent, simplify.
Don't plant too much thinking you'll make up for losses with quantity. Plant the right amount and take care of it the best you can.